Social Mobility Foundation

Founded in 2006 to broaden opportunities for high-achieving teenagers from low-income backgrounds, SMF now supports more than 1,600 young people in the UK each year.

But more than a decade after the organization was founded, their identity didn’t adequately reflect their work and the kids they served.

  • Jones Knowles Ritchie

  • Design
    Jamie Quantrill
    Ellen Gettings
    Dan Kennington
    Sean Thomas

    Photography
    Kuba Wieczorek

    Visualising
    Antony Frangos

    Copywriting
    Kathryn Hindess

  • Branding
    Art Direction
    Print Design
    Motion

  • D&AD • Wood Pencil
    2019

    Creative Review • The Annual
    2019

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